One trait often gets overlooked in sales and marekting—empathy. Empathy, the ability to understand and share the feelings of others, plays a crucial role in building genuine relationships with potential buyers and ensuring long-term customer loyalty. This article will expound on the importance of empathy in direct selling, how it helps to build rapport and […]

Customer loyalty and consistent revenue growth are critical to long-term success. Hence, the people responsible for making regular contact with customers are indispensable to your business. The role of sales agents is not merely to act as intermediaries between a company’s products or services and its customers—they are central to building strong, enduring relationships that […]